A/B Experiments
See the Tests That Generated $7.3M+ in Revenue
Explore real A/B tests and conversion experiments run for Shopify stores across multiple industries. Every test shown here includes actual data, implementation details, and measurable outcomes—no theoretical advice, just proven results.
Product Page (PDP)
Winner
Input-First Mobile Customizer
The mobile customizer was redesigned with an input-first approach and placeholder guidance. See how conversion rate increased 4.5% and bounce rate dropped 9.1%.
+2.8% Conversion rate
Product Page (PDP)
Winner
Updated Product Page Design on Desktop
The desktop product page was redesigned to improve navigation and engagement. See how the updated design lifted conversion rate by 8.5% and RPV by 17.6%.
-1.40% (CVR) CVR