A/B Experiments
See the Tests That Generated $7.3M+ in Revenue
Explore real A/B tests and conversion experiments run for Shopify stores across multiple industries. Every test shown here includes actual data, implementation details, and measurable outcomes—no theoretical advice, just proven results.
Product Page (PDP)
Winner
Enhancing AOV with Cross-Sell Pop-up Recommendations
Introducing a pop-up with complementary product suggestions increased average order value and conversions. Discover how this strategy impacted customer behavior.
+13.0% Average order value
Product Page (PDP)
Winner
Modern Image Carousel Controls to Enhance Usability
The product detail page image carousel was redesigned to improve user engagement. Discover how these changes impacted customer interactions and sales.
+4.5% Add-to-cart rate
Product Page (PDP)
Inconclusive
Sticky Bottom Add to Cart Bar
The mobile version of the website was adjusted to reduce the bounce rate. Learn how these changes impacted user engagement and conversion metrics.
+0.0% Conversion rate
Search & Navigation
Inconclusive
"Customize Your Own Hat" Button
Adding a persistent button to customize hats was tested to boost clickthrough rates by making customization options more visible. See the results of this test.
+15.4% Revenue per visitor (RPV)
Homepage
Winner
Enhancing Homepage Credibility with Curated User-Generated Content
A modular user-generated content carousel was tested to enhance authenticity and engagement. Discover how this change impacted key metrics.
+6.1% Conversion rate
Product Page (PDP)
Inconclusive
Product page redesign with updated fields boosts engagement and revenue
Changes to the product page led to increased engagement and higher revenue. Discover how these updates impacted key metrics.
+0.5% Conversion rate
Homepage
Winner
Highlighting HSA/FSA Eligibility Boosts Homepage Conversion and Revenue
Highlighting HSA/FSA eligibility on the homepage increased conversions. Discover how this simple change impacted customer behavior.
+12.1% Conversion rate
Homepage
Winner
Category Links Boosts User Engagement and Conversions on Mobile
Adding category links to the homepage improved product discoverability, resulting in increased engagement and reduced bounce rates on mobile. Discover the full impact of this change in our latest case study.
+2.7% Clickthrough rate
Winner
Repositioning the chat pop-up significantly improves conversion rates across devices
The chat pop-up was moved to a less disruptive place, improving key metrics across devices. Discover how this simple change boosted conversions.
+44.5% Conversion rate
Product Page (PDP)
Winner
PDP Redesign Boosts Trust and Conversion Rates
Redesigning the product detail pages improved mobile conversions and visibility of key product information. Learn how these changes impacted user engagement.
+8.1% Conversion rate
Homepage
Winner
Homepage Hero Redesign Boosts Clarity and Conversion Rates
A redesign focused on clarity and trust improved key metrics, especially on mobile. Learn how specific changes led to increased conversion rates and revenue.
+11.0% Conversion rate
Search & Navigation
Winner
Streamlined mobile navigation
A redesign of the navigation enhanced product discovery boosting key performance metrics. Discover the impact on user engagement and conversion rates.
+19.2% Conversion rate